INSIDE TECH QUICK FACTS · OCT 2024 · VOL.01

Dare To Create Something New
Even if you've never done it before.

Hard work, uncertainty, financial insecurity — and yet people start over anyway. The reason may surprise you.

TL;DR

Starting something new is universally hard — but the act of creating itself may be the point. Whether pushed by circumstance or pulled by an inner drive, the process of creating restores control, generates energy, and feeds something the rest of life can't. You don't need to leap. Start small.

01

Starting over is rarely from scratch: every year of experience, every skill and relationship you've built is a buffer to fall back on. The learning curve is steep — but you are not starting from zero.

02

4.4 million new businesses were created in the U.S. in 2020 — the highest total on record. A 24.3% increase from 2019 and 51% above the 2010–19 average. The pandemic didn't create the impulse to start — it accelerated plans already waiting.

03

Circumstances you can't control are often the push: dwindling prospects, job loss, illness, or a global lockdown can be exactly the moment an inner voice finally gets heard.

04

Creating restores a sense of control: you cannot control what happens in the outside world — but you can control what you create. This is why art comforts us, and why we flee to it in difficult times.

05

The process of creating is a reward in itself: artists consistently describe it as a flight from reality, a mood-balancer, an energy source. "It makes me happy when I am sad — almost like a necessary remedy." — Laetitia Miéral

06

Developing your creative side boosts unconventional thinking — and unconventional thinking is essential in business. You don't need a big project. Starting small, consistently, is enough.

"The fact is that you cannot control what is happening in the outside world or your illness, but you can control what you create. This might be why we find art comforting, flee to it in difficult times and use it to boost our positive energy."

WHY WE START NEW THINGS — The Four Forces

Every new start is shaped by the same four forces — whether you recognise them or not.

C
Circumstance
R
Release
P
Process
G
Growth
U.S. Census Bureau — 4.4M new businesses in 2020, highest on record (24.3% increase from 2019)
Vincent Djokoto — columnist & business executive, Accra: on fast-paced work leaving no room for creativity
Laetitia Miéral — Merveilles en Papier: on creating as mood remedy and optimism through difficult times
Marcel van Luit — Dutch artist who overcame illness and found solace in creating
Caroline Vrauwdeunt — "Dare To Create Something New", Inside Tech, October 2024